But if it goes through, AOL will immediately be able to set up new Internet shopping sites for companies that can't be bothered with running their own, and handle advertising and marketing. The deal requires approval of regulators and shareholders. Though AOL's revenue would be only about one-fourth of Microsoft's $14 billion total, its sales in the rapidly expanding online market would top Microsoft's. to create a powerful competitor to Microsoft Corp., the world's biggest software company. The expanded AOL would team up with computer company Sun Microsystems Inc. In taking control of the Web-surfing company that caters to the computer elite, Dulles-based AOL is betting that the ideas, technology and name recognition of Netscape will enable it to bring millions more Americans online to create long-elusive mass markets in electronic commerce, entertainment and communications. America Online, long derided in much of the computer industry as "the Internet on training wheels," signed a deal today that could make it the biggest force on the global computer network, an agreement to buy Internet pioneer Netscape Communications Corp.
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